Campaign Manager

Who is a Campaign Manager?

A person who manages and supervises the political aspects of a state or country such as elections, fundraise, projects, schemes, etc. is called a Campaign Manager.

What does a Campaign Manager do?

• The Campaign Manager job description involves numerous duties and responsibilities ranging from small scale campaigns to higher-level campaigns.

• You’ll lead and manage political campaigns either by helping a candidate during elections or working as a leader of a campaign to meet its goal.

• You’ll devise and plan strategies; manage the campaign’s budget and organise fundraising.

• Hiring competent staffs and training them is also a part of your duty as a Campaign Manager.

What are the skills required?

In order to acquire the post of a Campaign Manager, acquiring some key skills is important in order for you to lead campaigns successfully and professionally. Some of the skills you need to build are as follows:

• Excellent skills in digital marketing and advertising

• Have a strong leadership quality to lead campaigns

• Highly interactive with good communication skills

• Highly organised and manage time effectively

• Knowing how to supervise the staff members without micromanaging

• Knowing how to solve problems and planning strategically

Apart from possessing these soft skills, acquiring a bachelor’s and master’s degree in subjects like Management, Political Science, Marketing, Public Relations, will give you more credibility and visibility. You should also volunteer in several campaigns and apply for internships to gain more knowledge and experience, which will boost your career.

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Career Scope for campaign managers in India

The young people of this generation are passionate with great determination and work ethics. If you have an interest in politics and is willing to help and lead campaigns, becoming a Campaign Manager is the right choice. You can overview and decide which kind of campaign is best for you whether it is finance, marketing, elections, schemes, etc. because these are all projected towards giving an impact on public and political areas. Being a Campaign Manager is a great way to uplift the working and development of a state or country as you will take up on schemes and projects which aim to cover aspects like women and child development, growth of young entrepreneurs and political leaders.

It is an autonomous and very empowering role because you as a Campaign Manager will control and execute projects and oversee all the functions and quality of a campaign. Large scale companies will hire a campaign manager to run promotional and advertising campaigns for their company. You will also get to work with creative and marketing teams to assess the quality and develop tools and budget for campaigns. Campaign Manager jobs cover these areas:

• Politics- The working of a country or state depends on the elections. A Campaign Manager becomes an important and visible leader to help candidates for elections.

• Marketing- With the growth of large companies, the Campaign Manager is needed to launch marketing campaigns to promote and attract buyers.

• NGOs- You can go to NGOs and volunteer to work as a Campaign Manager if you are confident and smart enough.

How much does a Campaign Manager make?

• The average Campaign Manager salary in India is about Rs. 592,691/yr.

• A Campaign Manager with less than 1-year experience can expect up to Rs. 305,209/yr and Rs. 507,832/yr for 1-4 years of experience

• A mid-career campaign manager earns Rs 721,398/yr with 5-9 years of experience.

• You can even earn up to Rs 1,100,000/yr (10+) as a professional and experienced Campaign Manager.

Major Recruiters

• NGOs

• Political Leaders

• Major Companies

• Political parties

• Corporate sector

Where to study?

Top colleges offering the course on Campaign Manager

If you want to pursue Campaign Manager as your career, you should enrol in marketing and management college. Here is a list of top colleges offering Campaign Manager course:

• IFIM Business School, Bangalore

• Indian Institute of Management, Ahmedabad

• Jamnalal Bajaj Institute of Management Studies, Mumbai

• SP Jain Institute of Management and Research (SPJIMR), Mumbai

• Xavier Labour Relations Institute-XLRI, Jamshedpur

What are the Books and study material available?

• Running for Office: The Strategies, Techniques and Messages Modern Political Candidates Need to Win Elections - Ronald A. Faucheux.

• Our Master’s Voices: The Language and Body-Language of Politics – Max Atkinson

• On Message: Communicating the Campaign- Pippa Norris

• How to Win an Indian Election: What Political Parties Don't Want You to Know – Shivam Shankar Singh

Interesting facts

In 1920, The Non- Cooperation Movement was considered as the first nation-wide campaign in India.