Advertising

Advertising

• Advertising is a means of communication between a user and a product or service. Ads are messages paid to inform or influence the recipient.

• In today's world, advertising uses all kinds of media to get its message across, and this is done through television, radio, newspapers, magazines and other forms of advertising. Even if people may not be aware of this, advertising is always present in our daily lives, whether we like it or not.

• The advertising industry consists of companies that place ads, agencies that create them, media that distribute them, and researchers, creative minds, and designers who bring the ads to customers and recipients.

• The company informs the agency about the needs of the company, such as the size of the advertising budget, the number of employees and other details. The agency then implements the ideas and concepts and creates visual, textual, layout and themes for communication with the user. After booking through the agency's Media Purchase Unit, an ad goes on air.

What do Advertisers do?

• They are responsible for planning and implementing advertising programs in his company. It is a task that must be coordinated with subordinates to ensure that organisational objectives are achieved in good time.

• Maintains a uniform brand message across all media, and advertising staff are also assigned and monitored for their activities.

• Conducts surveys and researches current advertising trends to make recommendations to increase corporate profitability.

• Develops advertising plans, handles advertising projects and interacts with internal and external partners to develop effective marketing campaigns in critical markets. Under these rules, advertisers report their progress to their ad department.

• Monitors and analyzes the results of advertising campaigns to determine the cost-effectiveness and direction of future campaigns.

• Attend company meetings to introduce to the development department and integrate projects into various advertising channels to ensure that the company's message is properly conveyed. They work with the PR department, the media and other individuals to facilitate communication.

• Develop corporate advertising strategy in response to promotional objectives.

• Maintain website content for several brands.

• Implement plans around major brand events.

• Manage all advertising initiatives and departmental operations.

What are the skills required?

• Excellent verbal and written communication skills

• Must be creative

• Good understanding of consumer psychology

• Ability to take criticism

• Analytical/quantitative skills

• Keep yourself abreast of the latest media trends

• Problem-solving skills

Eligibility- 12th (All streams). A bachelor's degree in marketing or a related field is preferred, although you can choose any subject. If you have managerial experience and relevant industry certifications, its a plus.

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What is the scope of advertising in India?

• The advertising industry has always had a constant need for creative talent, and to be successful in it you need the knowledge that comes with different talents.

• It employs a talented workforce, but like all other types of careers, every industry needs different demands. For example, you need an MBA to deal with customers, and the advertising industry deals with a different type of customer than any other industry.

• The Indian economy has been on the move since the global financial collapse, and the ad market continues to expand. The growth of these companies has also led to a sustained boom in the advertising industry.

• Advertising in India is very superior and has local talent, making it one of the most competitive advertising markets in the world.

• You can find employment opportunities in newspapers, journals, magazines; commercial section of radio or television; market research organizations and so on.

• You can also work as a freelancer.

• Some major profiles in this field are Advertising manager, sales manager, public relations director, creative director, copywriter, and marketing communications.

How much Advertisers earn in India?

The average salary according to Payscale is Rs 490,565/yr.

Top Recruiters

• Hindustan Thompson Associates (HTA)

• McCann Erickson India Ltd

• TLG India Pvt Ltd (Leo Burnett)

• Grey India

• R K Swamy/ BBDO Advertising Ltd

• Contract Advertising India Ltd

• Rediffusion Dy & R Pvt Ltd

• Mullen Lowe Lintas Group

• Ogilvy & Mather Ltd

• Mudra Communications

• JWT-India

• Triverse Advertising

• FCB-Ulka Advertising Ltd

• Chaitra Leo Burnett Pvt Ltd

• Dentsu Aegis

• GroupMaa

Top Colleges for advertising course in India

• Indian Institute of Mass Communication

• MICA, Ahmedabad

• Pearl Academy

• School of Broadcasting and Communication

• Makhanlal Chaturvedi National University of Journalism and Communication

• SIMC Pune

• Asian College of Journalism

• Bennett University

• National Institute of Mass Communication and Journalism

• Kushabhau Thakre Patrakarita Avam Jansanchar Vishwavidyalaya

What are the books and study materials available?

• Basic Radio & Television by S P Sharma

• Radio Production by Robert McLeish

• World Radio TV Handbook by Andrew G Sennitt

• Broadcast Journalism by Peter Stewart and Ray Alexander

• Writing for Television and Radio by Robert L Hillard

• A History of Early TV by Stephen Herbert

• Television and Radio Announcing by Stuart Wallace Hyde

Interesting Facts

Alyque Padamsee, who is a filmmaker is known as the brand father of Indian advertising.