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Graphic Designing

What is Graphic Designing?

  • A graphic design project is the presentation of text or images developed by the designer. Elements can be recorded in both traditional and digital form. Designers use fine arts, typography and page layout techniques. Designers use digital tools, often referred to as interactive design or multimedia design.

  • The course is best suited for those who are interested in seeking a career in anything from marketing companies to government agencies.

  • Remember, graphic design must be trendy, marketable, and unique in character and presentation. These images will reflect your brands, products, and services for years to come. Uniform and consistent design are essential for brand advertising.

  • When most people think of graphic design, they think of marketing and advertising. Good marketing binds people based on the desires, needs, awareness and satisfaction they have about a product, service or brand.

  • As people find visual content more attractive, design helps companies promote and communicate. Beauty means something for users or viewers who deal with visual things. Be it advertising, book covers, cartoons, all types of user interfaces, packaging, photos and many other things.

  • An attractive appearance is important to get users to try a product. Graphic design is becoming a powerful tool to beautify the user interface. This may be small details such as symbols or important elements such as illustrations and mascots.

What does a Graphic designer do?

  • Common uses include corporate design, editorial design, environmental design, advertising, web design, communication design, product packaging and signage.

  • Using images, text, and colours, graphic designers convert statistical data into visual graphics. Diagrams that make it easier to access complex ideas. Communication designers work with advertising and sales promotion, public relations and marketing teams.

  • Graphic design is applied to everything visual. From traffic signs to technical circuit diagrams, from an interim memorandum to reference manuals. For branding, it is applied to products and elements of corporate identity. These can be logos, colours, packaging and texts. Branding is becoming important in the range of services offered by graphic designers. Graphic design in the entertainment industry is used to create visuals & decorate the scenery.

  • Graphic designers create communication channels and means with the help of graphic elements. They are Images with different styles and complexities, photos, types and fonts, pictograms, shapes and sizes, colours and shades, lines and curves, page layouts, etc.

  • A graphic designer lets graphics send the message to make it work. Graphic designers are designers who do not use their talents in pure art. The top priority is rather communicative and targeted art.

What is the scope for Graphic Designers in India?

  • Some create the graphics used for packaging retail products. 

  • Others may work with the visual designs used for book covers. Graphic designers need to be up to date with software and computer technologies.

  • Some graphic designers may specialize in experimental graphic design.

Environmental graphic design is a multidisciplinary practice. It combines graphic, architectural, interior, landscape and industrial design. Designers work with people in any number of these areas to plan and install their designs. Hence, designers usually have training and experience in graphic design and architecture.

Experience graphic design is the application of communication skills to the built environment. Their designers solve problems that people encounter when interacting with buildings and spaces. Examples of areas of activity for environmental graphic designers include orientation aids, placemaking, brand environments, exhibitions and museum exhibitions, public installations and digital environments.

Designers strive to turn natural textures into digital illustrations. They want to offer viewers more authentic experiences. They are said to be particularly trendy in the area of web design and packaging design. However, small decorative elements also appear in user interfaces of mobile applications.

How to Learn Graphic Designing?

  • One of the first and least expensive tools you can try in graphic design is a sketchbook. Graphic designers sketch ideas or designs on paper before turning to a computer.

  • The type of computer you need depends on your preferences. In terms of software, Adobe products are the mainstays in the graphic design world.

  • The program has been designed to offer eligible students a course that concentrates on the conceptualization, design, and execution of an idea. It can range from an advertisement to a movie, anything at all which needs to be graphically designed, the technology and software are associated with it. 

  • The study of Graphic Designing includes subjects like typography, colour theory, and layout theory.

  • A B.Des degree in Graphic introduces a student to the industry of graphic design, understanding its history and its future, and to the technology and equipment required to design something. It focuses on the principles of design such as balance, contrast, movement, and rhythm, etc.on typography, creating images for web and print, editing images, and ultimately leadership skills required to lead a team with your idea in this industry.


A minimum of 50% marks in HSC (10+2) examination in any stream from a recognized board in India. The cut-off marks for application in this course vary from institute to institute.

What are the job prospects?

  • Bachelors of Design in Communication Design graduates may have job opportunities both in the private and the government sector due to the changing nature of the economy in this digital age. Today everything is seen through a web interface, exists solely on a web interface, or expands through a web interface.

  • Furthermore, advertising campaigns and branding have become exceedingly digitized and much more intricate in design. Thus graduates in this course have a plethora of job opportunities on offer.

  • Manufacturing units, marketing agencies, fashion media, boutiques, hotels, etc. are examples of the various private sector enterprises that hire graphic design graduates.

  • Some people with a background in graphic design become postsecondary teachers. They teach at design schools, colleges and universities

Bachelor of Design [B.Des] in Communication Design is a 4-year full time (or equivalent part-time) undergraduate course. The programme is divided into 8  semesters of six months each. You need to appear for All India Entrance Examination for Design (AIEED) as well

Top colleges

  • National Institute of Design, Ahmedabad 

  • Industrial Design Centre, Mumbai 

  • Pearl Academy 

  • National Institute of Fashion Design, Delhi 

  • Srishti School of Art Design and Technology 

How much they earn in India?

  • Average Salary for a Graphic Designer is Rs 299,874/yr

  • The average salary of a Graphic Designer with less than 1 year of experience is Rs 211,208/yr

  • The average salary of a Graphic Designer 1-4 years of experience is Rs 288,239/yr

  • At Senior level (5-9 years of experience) Graphic Designer  in India makes Rs 385,686/yr

  • And with 10-19 years of experience, a Graphic Designer  in India makes Rs 453,690/yr

  • After 20+ years of experience, a Graphic Designer makes Rs 591,795/yr

Who are the Major Recruiters?

  • Advertising Companies

  • Colleges/Universities

  • Online Retailing Companies

  • Start-ups

  • Multinational corporations

  • Branding wings of corporates as well as government agencies, etc. 

What are the top job profiles?

  • Job profiles for both these sectors include graphic designers that are concerned with the conceptualization, sketching, and creation of designs keeping in mind the needs of the clients and consumer susceptibility.

  • Similarly, Web designers are occupied with the creation of websites, and more specialized job profiles in this field include interaction designers, communication designers, service designers, and etc.

What are the study materials available?

Interesting Facts

The term "graphic design" first appearance can be traced back to an American book designer William Addison Dwiggins' essay "New Kind of Printing Calls for New Design" published in 1922.