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Information Communications and Entertainment

What is Information Communication and Entertainment?

  • It is a specialisation of all the possible segments of the media and entertainment industry.

  • It helps the student to understand all the aspects of media and Information communication.

  • This includes various other fields as well like media, news & reporting, digital film direction, production, event management, public relation, advertising, and communication.

  • The students will learn and understand all the related aspects of Media, Communication, and entertainment.

  • In the present time, Information, Communication, and Entrainment are one of the progressive fields worldwide. That also introduces you to television channels, direct broadcast satellites/T.V., All India Radio, and many other broadcasting services and the fields and job profiles related to these. 

What are the skills required in this field?

  • Analytical skills

  • Ability to access

  • Good evaluation skills

  • Awareness 

  • Creativity

  • Critical thinking

  • Flexibility

  • Ability to identify/relate to issues

  • General research skills

  • Good observation skills

  • Confidence

  • Good Communication skills

Where can one study B.A. Mass Communication?

Popular Colleges/Institutes: 

  • A.J.K. Mass Communication Research Centre, Jamia Millia Islamia Institute of Mass Communication, New Delhi

  • Symbiosis Institute of Media & Communication, Pune

  • Xavier Institute of Communication, Mumbai

  • Jindal School of Journalism and Communication, Haryana

  • Department of Communication, Hyderabad

  • Department of Media Studies, Christ College, Bangalore

  • School of Communication, Manipal

  • Social Communication Media Dept, Sophia, Mumbai

  • Amity School of Communication, Noida/Manesar

  • NSHM, Institute of Media & Design, Kolkata

Top colleges/Institutes:

  • Indian Institute of Mass Communication, New Delhi

  • Indian Institute of Journalism and Mass Media, Bangalore

  • Lady Shri Ram college of women, Delhi University

  • Delhi College of Arts and Commerce, Delhi University

  • Indraprastha College of women, Delhi

  • Institute of Mass Communication & Media Technology, Kurukshetra University

  • Kamla Nehru College, Delhi university

  • YMCA Institute of Management Studies, Delhi

  • Mudra Institute of Communications, Ahmedabad 

What are the job opportunities after studying this subject?

The following specialization areas are open after doing graduation in Information Communication and Entertainment:

  • Journalist

  • News Analyst

  • Illustrator

  • Columnist/Reporter

  • Media Strategist

  • Digital Media producer

  • Digital Media Director

  • Digital Media Assistant

  • Channel Head

  • Media Manager

  • Digital Media Editor

  • Public Relation

  • Event Management

  • Media Planner

  • Advertising Agent

What are the growth prospects in Information Communication and Entertainment? 

The scope for Communication and Entertainment has been increasing in India and across the globe. 

  • Students can do a Master’s in this field for further studies.

  • Students need to appear for CAT, XAT, GMAT, MAT examinations for admission in Masters in Media & Entertainment course.

  • One can also opt for Ph.D., in the field after completing Masters. 

  • One can always start a career in teaching as well, opting for the NET/JRF exam.

  • A professional or degree holder in this course can work with private as well as government agencies.  

  • They can start their career in television or digital media, publishing houses, event management companies, advertising agencies.

  • They can also work as a journalist, media planner, proofreading, content development and the fields related to it.

What is the expected Salary at the start?

Salary in this field depends upon the job profile you hold, which may differ from post to post.

  • Average Salary for a Communications Manager  in India is Rs 898,078/yr

  • The average salary of a Communications Manager with 1-4 years of experience is Rs 578,170/yr

  • At Senior level (5-9 years of experience) a Communications Manager in India makes Rs 934,229/yr

  • And with 10-19 years of experience, a Communications Manager in India makes Rs 1,314,443/yr

Who are the top recruiters in this field? 

The following organizations recruit Information Communication and Entertainment experts in large numbers:

  • Hindustan Times

  • Times Group

  • The Pioneer

  • India Today group

  • The Hindu

  • Outlook

  • Indian express

  • All India Radio

  • India TV

  • Zee Network

  • Doordarshan

  • BBC

  • NDTV

  • Star India

  • Sahara One Media Entertainment Limited

  • Balaji Telefilms limited

  • Wizcraft Entertainment

  • Cineyug Entertainments

  • Star India

What kinds of books and study materials are available for the entrance examinations? 

  • Aptitude Mock tests available online

  • Study materials available from the popular training and coaching institutes

Some popular books are as follows: 

  • Arihant Journalism and Communication entrance examination

  • How to crack IIMC by Subash C Sonie

  • Guide to Journalism and mass communication by Subash C Sonie

  • Logical Reasoning CAT by McGraw Hills

  • Complete Guide for MAT by Disha Experts

  • Wiley’s exam Xpert XAT