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Corporate Designer

Corporate Designer 

  • Wikipedia describes corporate designers as a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design

  • The design approach is based on the development of hardware products. Although most of that hardware runs on software. As the technological landscape changes, executives of all companies seeking an advantage. Through design thinking, they must review their

  • Design processes

  • CulturesDecisions

  • Communications

  • Strategies.

What Does A Corporate Designer Do?

In lieu of the same source, a corporate designer creates the graphics primarily for published, printed or electronic media, such as brochures (sometimes) and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces, and web design. A core responsibility of the designer's job is to present information in a way that is both accessible and memorable.

Companies understand the power of great user experience design and its impact on customer loyalty. They are more willing to integrate it into their culture. Given today's focus on the user, there are many career opportunities for UX professionals. An extremely diverse cohort of companies and teams are looking for top UX talent. The decision to get professionally involved with a design agency or company is a big one.

  • Engineers

  • Developers

  • Data Scientists

  • Testers

  • Researchers

  • Marketing professionals and many other people are an integral part of product design.

Because of the diversity of the product development teams, you need to learn to deal with some difficulties and if you want to make a big impact. You need to become a master navigator to make sure you put as many ideas as possible into solid ground.

Each designer and all his skills can play a different role in problem-solving.

Jobs and Responsibilities of a Corporate Designer

  • The top executives rely on designers to visualize the future of the entire company. Managers who have invested in the status quo must be persuaded to accept idealized future visions.

  • Quality is a very important element in graphic design. The quality of your company design is perceived as the high quality of the products and services you offer. Quality should be reflected in every aspect of your business if you want your customers to come back. You shouldn't be afraid to have fun with high-quality design because this is what customers will see before your product.

  • It is very important to understand that designing an identity program is much more than creating a logo. Identity is the design, every action of an organization is part of the corporate image. The logo is only part of the picture. Although important, logos means nothing without the support of others. To be a good corporate designer, you should understand what identity systems are and what they should achieve.

  • For large corporate websites, usability in typography design is playing an important role.  A company should also take care of its users with disabilities who can only read using a screen reader, etc.

ELIGIBILITY(ALL STREAMS) One can pursue a corporate designing course right after graduating from school. People can also opt to go for postgraduate degrees and a diploma in order to learn corporate designing.

Top Colleges Providing This Course

  • National Institute of Design, Ahmedabad

  • Industrial Design Centre, IIT Bombay

  • Pearl Academy, New Delhi

  • National Institute of Fashion Technology, New Delhi

How much does a Corporate Designer make in India?

A junior corporate designer has a salary of approximately Rs. 90,000/yr – Rs. 600,000/yr every year, while a senior corporate designer can earn from Rs. 180,000/yr – Rs. 800,000/yr. Corporate designers usually work full time, which is approximately 35-40 hours a week.

What are the study materials available?

NID Mock Test Series 2020-21 (As Per New B. Design Pattern)

NID (B.Des) Entrance Books & Test Series

Nift/Nid Previous Years' Papers Solved - Admission Test

NIFT/NID/IIFT Entrance Examination

What is the scope of a Corporate designer in India?

  • Apart from working with corporates, you can also do freelance work.

  • Some Corporate designers after taking necessary certification can become teachers or lecturers and teach at design schools, Universities, etc.

  • Increasing Corporatisation of Indian businesses and a growing number of startups suggests there will be no shortage of employment opportunities for corporate designers