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Content Writing

What is Content Writing?

  • Writing is a craft, and like any other craft, it has rules and recognized levels of competence. 

  • The purpose of technical writing is practical rather than creative. In contrast to creative editors, technical editors must adhere to the corresponding guidelines. Technical writers also write various procedures for business, professional, or home use.

  • Clarity is the most important characteristic. The purpose of content creation is to entertain and seduce the online audience to stay on websites longer and engage with the brand. Content writing is a key differentiator from content in general that it communicates in prose.

  • It initiates a relationship with readers by engaging them with content that is valuable to them as well as representative of your brand ideals. By building a connection point through a shared interest in what a piece of content creates, readers and brands have a starting point for discussions.

  • There are different types of writing, mainly Technical writing, Creative writing, Collaborative writing, Copywriting, etc. among others.

    • Collaborative writing means that several authors write and contribute to one script. With this approach, likely, the authors will also work together on the editing of the piece.

    • Commonly, independent editors edit after the author submits a draft version. In some cases, a writer collaborates with another artist on creative work.

What do content writers do?

  • A content writer is an expert who can write appropriate, engaging, informative and memorable for use on the Internet. It helps in winning regular customers and inform potential new customers

  • Writers of historical novels invent figures and stories from historical epochs. This genre often discusses the correctness of the story and the level of detail of the work. Some authors write both creative fiction and serious analysis.

  • Columnists write articles for newspapers and other magazines. Their works usually contain lively and entertaining speech. Columns are short documents, so columnists often write in other genres.

  • Authors can start their careers in one genre and switch to another.

  • A satirist ridicules the inadequacies of society or the individual to expose stupidity. Usually, the subject of satire is a topical issue. Although human vices like greed are also a general and universal topic.

  • A playwright writes plays that are performed by actors on stage or not. Playwrights usually examine a subject by showing how people react to certain circumstances. As writers, dramatists must succeed in language and dialogue.

How to Become a Content Writer?

Not all who pick up a pen or type words on a keyboard are good writers. There are so many things you can do to improve your writing. You can read a lot of good writing and write a lot and become a better writer through osmosis. A qualification in literature or journalism would hardly make it quick to take chances quickly, but there is no specific need for qualifications for a career in content writing. Authors can start their careers in one genre and switch to another.

What are the skills required?

  • A great web content writer knows the right grammar rules and writing styles like ap or Chicago.

  • An author of website content must also be able to write quickly and meet strict deadlines

  • You need to be creative and innovative to write content that stands out from the competition and appeals to consumers

  • Command on Language

  • Critical reasoning

  • Should be well-read

What are the top courses for Content Writing?

  • British Council: 9-week intensive Creative Writing program; Course fee: Rs 13,000

  • Henry Harvin Education: 4 day/32 hours of intensive classroom training and certification

  • Amity Institute of English Studies and Research: 6 months to 1 year and require 10+2 examination or graduation depending on the course.

  • Jawaharlal Nehru University (JNU), New Delhi: Hold Seminars and Creative Writing sessions under a 6-month course

  • Symbiosis School for Liberal Arts: Offers a 1-year course split in 2 semesters.

  • Symbiosis Centre for Distance Learning: a 1-year distant program of Diploma in Creative Writing in English

  • Leads Training and Development Center Academy

  • Indira Gandhi National Open University (IGNOU): a 1-year Diploma in creative writing in English (DCE)

  • Softcrayons

  • Technowrites: a 3-week full-time program of 4 hours of classes on weekends

What is the scope of Content Writing?

  • If you're a beginner in content writing, you can start your career writing SEO articles while improving your writing skills

  • If you are sure of your writing skills, you can write other types of content and charge customers a higher price.

  • Material is required for each online platform so that the websites can deliver the message. As content on the web increases, so does the demand for content authors.

  • Copywriting is possibly one of the most interesting jobs in the content writing career.

  • There are thousands of companies looking to build an online presence and promote business online. And to help them, some freelance digital marketers and agencies offer SEO, content authoring, website design, social media marketing, and email marketing

  • You can work as a Content Developer, Editor, Technical Writer, Content Manager, creative writer, etc. among others

How much can you earn?

  • Avg. Salary in India - Rs 289,882

  • Avg. Entry level Salary (less than 1 year) - Rs 228,546

  • Avg. Early Career Salary (1-4 years) - Rs 295,988

  • Mid Career Salary (5-9 years) - Rs 424,624

  • Experienced Salary (10-19 years) - Rs 559,807

Salaries are per annum. Source (payscale)

Who are the major Recruiters?

  • ZOHO Corporation

  • Freshdesk

  • Myntra Designs Pvt Ltd

  • Godot

  • Naukri

  • Scripted

  • Contently

  • Fiverr

  • Upwork

  • Zerys

  • Textbroker

  • Orangus

  • Lexiconn

  • Leaps

  • Just Words

  • Esmee Network

  • Mindworks Global

  • Addkraft

  • Contentmart


  • Hybrid Content

  • Coffeegraphy

Almost every company that works on a digital platform hires content writers.

What are the Books and Study material available?

  • Reading one of the best marketing books listed below is likely to change and improve the way you market.

  • Reputable marketers should read at least 10 educational and business books a year (2500 pages) to maintain and expand their skills and knowledge.

  • Refer to Gurus in the market such as Neil Patel, Robin Gupta

Interesting Facts is a fantastic place to find authors.