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Content Strategist

Content strategy means planning, developing and managing the content developed on digital platforms or in other media. The term became popular in the web development domain since the late 1990s. 

What are the jobs and responsibilities?

  • The core function of this job profile is to develop a content strategy based on the best practices of content management, content design and content creation. Creative professional roles are created to implement content strategies throughout the project lifecycle.
  • Content strategists are often responsible for creating and maintaining a content strategy for a particular project, such as a website, blog, social media site, or blog post.
  • They are responsible for developing content strategies for other projects in the same project lifecycle. This may include the content analysis and analysis of the content and its content as well as the analysis of any gaps.

Here are some links to further help your understanding

How to Become a Content Strategist

How to Become a Content Strategist and be good at it!

What is Content Marketing?


There are no hard and fast eligibility criteria to become a content strategist. However, you need to have great oral and written English skills along with critical understanding skills. Although most of the content strategists have bachelor's and are avid readers.

Top courses:- 

Use this link to go through some of the Industry experts' suggestions for Content Strategy courses...

You may find yourself a suitable course through the catalogue on Coursera

How much a Content Strategist earns in India?

  • Average Salary for a Content Strategist  in India is Rs 479,916/yr

  • The average salary of a Content Strategist  with less than 1 year of experience is Rs 394,813/yr

  • The average salary of a Content Strategist  1-4 years of experience is Rs 420,000/yr

  • At Senior level (5-9 years of experience) Content Strategist in India makes Rs 880,185/yr. 

Interesting Facts

A company generates more leads through blogs rather than any other medium