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Communication Design

What is Communication Design (B. Des)?

  • Communication Design is meant for students who are willing to learn the communication procedures using text, video, and even graphic art. 

  • It even includes Digital imaging. 

  • It can be considered as a subset of visual communication and communication design. However, these are the terms which are closely relevant to “graphic design”.

What are the Skills required for Becoming a communication designer?

To become a successful communication designer, a person must be interested in designing, creativity, communication, typography, coding, branding, and interactive media. Some of the qualities a student in communication design needs are as mentioned below:

  • Knowledge of design

  • Creativity and Innovation

  • Quest for Working Hard

  • Discipline and Punctuality

  • Patience and Concentration

  • Team Work Skill

Are there any academic opportunities regarding communication design?

There are many institutions that deal with communication design as an academic discipline. There are a number of courses of communication design as mentioned here: 

  • BA (Hons). in communication design

  • Bachelor of Fine Arts: Communication Design

  • Bachelor of Fine Arts

  • B.Des Communication Degree

What are some of the good institutions in Communication Design?

Popular Institutes

  • MIT Institute of Design, Pune

  • Karnavati University

  • School of Design Studies, Dehradun

  • Shristi Institute of Art & Design Technology, Bengaluru

  • Arch Academy of Design

Top Institutes

  • Indian Institute of Art and Design, Delhi Pearl Academy, Jaipur

  • Symbiosis Institute of Design

  • National Institute of Design (NID), Ahmedabad

  • IDC, IIT Bombay

  • Sir JJ Insitute of Applied Arts, Mumbai

  • Delhi College of Arts, Delhi University

What is the Admission Process of a communication designer?

  • Generally, the communication designer requires 10+2 for admission in an undergraduate course. 

  • But it is possible that some may ask the candidates to show their basic creativity and design skills. 

  • An entrance exam is also conducted by various institutes offering Bachelors in Designing like DAT, UCEED, AIEED, NID and Symbiosis Institute, Pune also conduct the entrance exam. 

  • For admission in Postgraduate Courses, a student must complete his/her undergraduate course successfully from a recognized college or an institution.

What are the growth Prospects after acquiring a B.Des degree?

Communication design is quite a tough and competitive field, but once in the right direction, a candidate does not need to turn back. A number of lucrative jobs are a part of this curriculum, as mentioned below:

  • Web/App Designer

  • Graphic Designer

  • Advertising

  • Video Editor

  • Photojournalist

  • Art/Design Director

  • Creative Director

  • Communications Manager

  • Design Education

  • Print and Publication design

  • Advertising and Event Design

  • Art Production Manager

  • Students can opt for further studies and enrol in M.Des. Some institutes like NIFT conduct entrance exams. 

  • or one can opt for PhD, and start a career in teaching as a lecturer in universities after clearing the NET exam.

  • Some prestigious institutes like NIFT, NID and Indian Textile Industry recruits B.Des and high degree holders as well.

What are the different Job profiles available for a B.Des degree holder?

A successful communication designer generally makes fortune if he/she gets good contacts and makes it big in the tinsel town, but nevertheless, there are a number of fields in this profession where one can work:

  • Communication designer

  • Visual designer

  • Art Director

  • Creative Director

  • Multimedia Artist

  • Marketing Manager

What is the expected salary offered in this field?

The annual average salary of a Communication Designer is Rs 4,57,825/yr. However, this salary is only suggestive, it may differ as per location and speciality in the job profile.

Source: Glassdoor

Who are the top recruiters in this field?

  • Buttercup Design Studios

  • Mind Digital

  • V Brand Developer

  • KID

  • Wisdom

  • TIS India

  • Freelook

  • Times of India

  • MTV

  • Wizcraft

What are some popular books on communication design? 

  • UCEED Mock test series by Bhanwar Rathore Design

  • Communication Design: Insights from the Creative Industries by Derek Yates and Jessie Price

  • Communication Design: Principles, Methods, and Practice by Jorge Frascara

Interesting Fact

Communication studies became fully recognized as a social science study after the end of 2nd World War