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Brand Strategist

Who is a Brand strategist?

Businesses reach an income ceiling that won't go away. While working with a brand strategy, businesses achieve goals and make their brand stronger.

Brand strategist plays the most important role in marketing. A good brand strategist can

  • Unite a company,

  • Affect the market and design, and

  • Install a brand experience that can directly affect a company's success.

What Brand Strategists do?

The brand's strategy is to ensure consistent representation in all communications. Good brand strategists should also be nerds, creations, suits and psychologists. You need to consume a lot of data and find the rhythm in chaos.

  • Make a copy of existing brand policies and make sure your strategy matches those.

  • Contribute to content strategy development in close cooperation with the UX team.

  • Attend sales brainstorming sessions

  • Work with designers to set the tone for specific presentations.

  • Develop unique and innovative methods of the product presentation and make it unforgettable to the public.

  • Monitor the development of marketing plans and assess the impact of marketing activities.

  • Create an advertising message that defines and describes the product to make it attractive to the general public.

  • Conduct market research to determine customer demographics and best customer collaboration strategies. 

How to become a Brand Strategist?

Some believe that strategists are born and not created. But, you can learn how to become a good brand strategist, if you have a mix of

  • Analytical skills,

  • A willingness to learn and

  • An understanding of creativity and human psychology.

Brand strategies come from various fields of education:

  • Psychology

  • Writing

  • Design

  • Business

  • Art

A Brand strategist works with brands to achieve greater precision and transparency. Imagine a brand strategist as a cheerleader who also plays in the team. To develop a strategy, there must be a clear goal.

Strategists must prove how they think, look at the world around them and provide information.

You can become the next manager of the marketing team if you play your cards right. As a brand strategist, you prove your ability to bring brand success. You show your flexibility in making quick decisions to follow trends and be one step ahead of the curve.

  • Apply to colleges with business programs

  • Search online for universities that seem appealing.

  • If you find a potential match, make sure they offer a degree in brand management, marketing, or something similar.

  • When deciding which colleges to submit to, keep important factors like the cost of tuition, the campus location, and the university’s reputation in mind.

  • Then, follow the application instructions listed on the college’s official website

Top colleges offering courses related to Brand management in India

  • Indian Institute of Management, Ahmedabad

  • SP Jain School of Global Management

  • Mundra Institute of Communication and Advertising (MICA)

  • Indian Institute of Science and Management, Ranchi

  • Indian Institute of Social Welfare and Business Management, Kolkata 

  • Pearl Academy, New Delhi and Mumbai

How to prepare and what are the study material and books available?

For Post graduate courses, you will have to take management tests such as MAT/CAT and others. Some suggest for CAT study material are 

  • Quantitative Aptitude - R.S. Aggarwal

  • Logical Reasoning - R.S. Aggarwal

  • How to prepare for the CAT series - Arun Sharma

How much a Brand Strategist makes in India?

The brand strategist earns an average of Rs 589 581/yr at the beginning of his/her career with 1 to 4 years of experience.

Who are the Top Recruiters for Brand Strategists in India?

  • DMI (Digital Management, Inc.)


  • Net Solutions

  • Liquid Designs

  • BrandLoom

  • Recharge Studio

  • Jigsaw

  • Chlorophyll

  • WebPixel Technologie

Interesting Facts

The 'Mad Men' era in the 1960s was a Cambrian brand explosion - from cigarettes to soap - that defined modern marketing and branding