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Account Executive

What is an Account Executive?

Many account executives start their careers as an account manager or sales representative. Junior account managers usually support seniors in acquiring new clients and maintaining relationships.

  • Main role of an Account Executive is to attract new companies and customers

  • They are the first point of contact for potential clients. They place the commodity in the foreground

  • They transform potential customers into sales and negotiate offers.

What is the job of an Account executive?

Typical tasks for an account manager include

  • Finding and contacting new clients

  • Creating and distributing advertising materials to attract new clients, and supporting existing customer relationships

  • After selling or signing contracts, contact customers to resolve issues and provide support

  • Use business catalogues to identify potential customers

  • Track existing customers

  • Participate in organizations and clubs, in fairs and conferences

  • Perform administrative tasks such as creating budgets and sales reports, keeping sales documents, and completing expense reports

For sales, Account Executives work with a Sales Development Officer (SDR). The SDR develops initial interest and sets up the first business meeting. Account Executive is then responsible for

  • triggering the discovery
  • passing the product demo to the potential customer, and
  • closing the contract.

How to become an account executive?

  • In order to become an account executive, earning a bachelor degree in advertising, marketing, communications or related fields can provide a solid foundation for aspiring advertising account executives. 

  • Get work experience- Entry-level jobs as assistant account executives are available for recent college graduates.

Top colleges to study

  • Indian Institute of Mass Communication, Delhi

  • MICA, Ahmedabad (CAT)

  • School of Broadcasting and Communication, Mumbai

  • Symbiosis Institute of Media and Communication, Pune

  • Institute of Company Secretaries of India

Popular colleges to study

  • Kings Cornerstone International College

  • Laqshya Institute of Skills Training, Mira Road

  • SCMS Pune - Symbiosis Centre for Management Studies

  • Asian Academy of Film & Television

What are the skills required?

  • Creativity and organization

  • Strong interpersonal skills

  • Excellent leadership skills

  • Analysis, decision making and management skills

  • Ability to build lasting professional relationships with clients

  • Strong language skills

What are the growth Prospects?

  • Further, you can go to studying regular MBA programs, executive Management programs (after gaining more than 4-5 years of experience.

  • You can be promoted as supervisor of accounting executives after some experience.

  • You can opt for NET (National eligibility) exam and opt for a teaching career

  • Getting a PhD in accounting is also an excellent choice

How much does an Account Executive make?

  • Avg. Salary in India - Rs 264,525

  • Avg. Salary less than 1 year - Rs 210,658

  • Avg. Early Career Salary (1-4 years) - Rs 245,326

  • Mid Career Salary (5-9 years) - Rs 313,364

  • Experienced Salary (10-19 years) - Rs 382,749

All salaries per annum (Source: Payscale)

Who are the major recruiters?

Wipro, Infosys BPO, Genpact, Larsen & Toubro Limited, HSBC, Mahindra & Mahindra Ltd

Interesting Facts

The highest average salary for an account executive profile is given by Larsen & Toubro Limited. It was reported to be Rs 488,335 per annum.