Overview

Account Executive

What is an Account Executive?

Many account executives start their careers as an account manager or sales representative. Junior account managers usually support seniors in acquiring new clients and maintaining relationships.

Main role of an Account Executive is to attract new companies and customers
They are the first point of contact for potential clients. They place the commodity in the foreground
They transform potential customers into sales and negotiate offers.

What is the job of an Account executive?

Typical tasks for an account manager include

Finding and contacting new clients
Creating and distributing advertising materials to attract new clients, and supporting existing customer relationships
After selling or signing contracts, contact customers to resolve issues and provide support
Use business catalogues to identify potential customers
Track existing customers
Participate in organizations and clubs, in fairs and conferences
Perform administrative tasks such as creating budgets and sales reports, keeping sales documents, and completing expense reports

For sales, Account Executives work with a Sales Development Officer (SDR). The SDR develops initial interest and sets up the first business meeting. Account Executive is then responsible for

triggering the discovery
passing the product demo to the potential customer, and
closing the contract.

How to become an account executive?

In order to become an account executive, earning a bachelor degree in advertising, marketing, communications or related fields can provide a solid foundation for aspiring advertising account executives.
Get work experience- Entry-level jobs as assistant account executives are available for recent college graduates.

Top colleges to study

Indian Institute of Mass Communication, Delhi
MICA, Ahmedabad (CAT)
School of Broadcasting and Communication, Mumbai
Symbiosis Institute of Media and Communication, Pune
Institute of Company Secretaries of India

Popular colleges to study

Kings Cornerstone International College
Laqshya Institute of Skills Training, Mira Road
SCMS Pune - Symbiosis Centre for Management Studies
Asian Academy of Film & Television

What are the skills required?

Creativity and organization
Strong interpersonal skills
Excellent leadership skills
Analysis, decision making and management skills
Ability to build lasting professional relationships with clients
Strong language skills

What are the growth Prospects?

Further, you can go to studying regular MBA programs, executive Management programs (after gaining more than 4-5 years of experience.
You can be promoted as supervisor of accounting executives after some experience.
You can opt for NET (National eligibility) exam and opt for a teaching career
Getting a PhD in accounting is also an excellent choice